Macallan Sells Oldest Whiskey Collection In The World
The Red Collection 78 Year Old Bottle | Photo credit: Macallan
In a shock announcement, Macallan unveiled a brand new series of 6 different whiskeys, dubbed The Red Collection, two of which are the oldest ever released by the world's most collectable whiskey brand.
The recently announced collection includes 6 different bottles, 40, 50, 60, 71, 74 and 78 years old, the last two being the oldest ever sold by Macallan, marking an important turning point for the global whiskey industry.was widely disseminated on social media by the brand's many ambassadors and fans.
The theme of The Red Collection centers on a color that is very important to Macallan, who bears the founder's last name: Alexander Reid.This surname means "the red", a name given to him because of his flamboyant red hair.This color also has different meanings around the world, such as marriage in India, or luck in some Asian cultures.With such statements about age, Macallan does more than he was asked to offer a liquid among the finest and most complex to date.According to the brand's website: "The Red Collection reflects our deep respect for time, tradition and craftsmanship.The distinctive color celebrates the rich range of reds naturally present in the Macallan, every step of the way ”.
According to the brand, The Red Collection is an ongoing series, so more bottles will undoubtedly be available in the years to come, and the collection will launch with a series of illustrations and animated videos by Spanish artist Javi.Aznarez, who contribute greatly to the branding of The Red Collection, for which the artist has created a story that explores three of the most important moments in Macallan's history, seen in the present day.The animation features music performed by the famous Scottish violinist Nicola Benedetti.
Posted Date: 2021-03-30